香港大學新聞及傳媒研究中心民意研究計劃，前身為香港大學社會科學研究中心民意研究計劃，成立於一九九一年六月。民意研究計劃的使命在於為學術界、新聞界、政界及社會人士提供有用的民意數據，服務社會。為了鞏固研究計劃面向傳媒提供獨立民意數據的地位，並同時肩負民意研究教育工作的責任，民意研究計劃於二零零零年五月正式轉往香港大學新聞及傳媒研究中心。新聞及傳媒研究中心乃香港大學致力追求新聞學卓越成就的教學兼研究單位。

本網站乃民意研究計劃慶祝成立九週年的實驗網站，於二零零零年六月二日開設。今後，民意研究計劃將透過本網站直接向市民大眾發放民意研究的研究成果，好讓各界人士，包括學術界、新聞界、社會賢達、政界人士及市民大眾能直接參閱，避免媒介不確過濾。

本網站將會不斷改良及更新，並會在不久將來為讀者提供更多民意數據及研究理論。懇請你們提出寶貴的意見，謝謝！

The Public Opinion Programme (POP) was established in June 1991 at the Social Sciences Research Centre in the University of Hong Kong to collect and study public opinion on topics which could be of interest and value to academics, policy-makers, the media, and the general public. In order to strengthen our position as an independent provider of opinion data for the media, and to take on an educational role on matters relating to opinion research, POP was transferred to the Journalism and Media Studies Centre (JMSC) in the University of Hong Kong effective from May 1, 2000. JMSC is a teaching and research unit in the University of Hong Kong dedicated to the pursuit of excellence in journalism.

This experimental website was set up on June 2, 2000 to mark the Ninth Anniversary of POP. With this website, we are disseminating our research findings directly to the general public. The material contained herewith should be useful to academics, journalists, community leaders, policy-makers and the general public alike. Serious readers who do not want to rely on media reports alone may find our website particularly helpful.

We will, in due course, put up more methodological notes and research data for public consumption. Your suggestion is utterly needed. Please give us your feedback.

本網站乃香港大學新聞及傳媒研究中心民意研究計劃正式網站。網站一切內容乃個別學者的研究結果，與香港大學立場無關。香港大學新聞及傳媒研究中心的民意研究計劃由民意研究計劃主任鍾庭耀博士負責。
The official website of the Public Opinion Programme, Journalism and Media Studies Centre, the University of Hong Kong. Everything in this website is the work of individual researchers, and does not represent the stand of the University of Hong Kong. Dr CHUNG Ting-yiu Robert, Director of Public Opinion Programme, is responsible for the work of the Public Opinion Programme at the Journalism and Media Studies Centre of the University of Hong Kong.